You’re an SME that’s doing well in your local area. Your brick-and-mortar store has regular footfall; if you don’t have a store, perhaps your phone is ringing from a string of word-of-mouth recommendations. This is great, but what happens when you want to expand? How do you diversify your customer base and keep growing your business?
Easy: create a website. By joining the digital business world, you’re adding to your business’s longevity while remaining competitive, rather than getting lost in a small and highly local audience. Need more convincing? Read on.
Enlighten your customers
This doesn’t mean patronise them! By having a blog as part of a website, you can post regular updates about your specialism and your thoughts around it – whether that’s your favourite building as an architect, or sharing a new way to arrange your flowers as a florist. People love to learn and customers will view you as the go-to place to find out info about your niche. Plus, you’re more likely to get sales from people browsing your website after reading your post.
Reach a wider customer base
If you’re doing well in your local area, fantastic. However, growing beyond your current customer base could prove a large challenge without a website.
A website will enable you to market yourself online, and even send your products via post, if that accommodates your goods. People from across the globe will be able to discover your business, meaning that you’re not restricted to your area by any means – you never know who will be interested in what you do/sell.
A great website is only the start of how you can capitalise on your online presence. Why not get in touch with us today to find out more about our web agency services? We’d love to speak to you!