Is it worth writing social media posts and tagging other businesses, groups or organisations?

Nov 22, 2024

We have been asked this question 3 times in the last week, so we thought we would share some hints and tips with you as well as show you a real-life example.

Writing the perfect social media post and tagging your suppliers effectively requires a mix of creativity, strategy and clarity.

Here’s a typical step-by-step guide:

 

 

  1. Start with an Engaging Opening Line
  • Grab attention with a question, exciting statement, or emoji:
    • Example: “✨ Huge shoutout to our amazing partners who made this project a success! 🙌”
    • Example: “Looking for inspiration? Check out our latest collaboration with these incredible suppliers! 👇”
  1. Highlight the Key Message
  • Clearly state the purpose of the post, whether it’s celebrating a milestone, showcasing a project, or thanking your suppliers:
    • Example: “We’re thrilled to unveil our latest project: [Project Name]! A huge thanks to our talented suppliers who brought this vision to life.”
  1. Tag Suppliers Strategically
  • Tag all suppliers in the relevant part of your text:
    • Use @[supplier’s handle] to tag them directly in the caption.
    • Place tags naturally within the text to avoid it looking cluttered:
      • Example: “From the stunning [Furniture] by @FurnitureSupplier to the perfect [Lighting] by @LightingCompany, this project came together beautifully.”
  1. Use High-Quality Visuals
  • Include photos or videos that showcase the work, making sure to highlight your suppliers’ contributions. Visuals attract more engagement and give context to the tags.
  1. Incorporate Relevant Hashtags
  • Add a mix of industry-specific, local, and trending hashtags:
    • Example: #InteriorDesign #CreativePartners #ProjectReveal #SupplierCollaboration
  1. Add a Call-to-Action (CTA)
  • Encourage engagement by prompting followers to take action:
    • Example: “Which part of this project is your favourite? Let us know in the comments! 👇”
    • Example: “Follow these amazing suppliers for more inspiration: @Supplier1, @Supplier2, @Supplier3.”
  1. Timing and Scheduling
  • Post during peak engagement times for your audience (e.g., lunchtime or evenings).
  • If you have a global audience, consider using scheduling tools to post at optimal times for different time zones.
  1. Follow Up
  • Engage with comments on your post and reply to anyone who mentions your work. This will boost visibility and foster stronger connections with your audience and suppliers.
Example Post:

✨ Big reveal time! ✨

We’re beyond excited to showcase our latest project, [Project Name]! A huge thank you to our incredible partners who helped make this vision a reality:
💡 Lighting magic by @LightingSupplier
🪑 Stunning furniture by @FurnitureBrand
🎨 Paint perfection by @PaintCompany

This dream project wouldn’t have been possible without their amazing contributions. Check them out for more inspiration!

Which detail do you love the most? Let us know in the comments! 💛
#CreativeCollaboration #SupplierSpotlight #DesignGoals

But does it work?

 

 

Here is that real-life post we promised at the start. Our clients, Café in the Park by Squid & Tonic are prolific across social media and have a loyal following. But their aim to make sure they deliver on their ethos is paramount – Their passion for great food and drink is obvious. But to create a great community café, they work with local producers and suppliers to bring the best quality and value to their customers.

This shows how they have used the method above to great effect and yes, they got a healthy amount of likes and shares in the first 24 hrs.

 

It works… Who’s hungry?

Who wouldn’t want to get their breakfast here?

 

If you want to develop a Social Media Strategy for your business, contact the Colour It In team today – Click Here to Book an Appointment