Search Engine Optimisation Icon July21
Social Media vs SEO

SEARCH ENGINE OPTIMISATION (SEO)

Shrouded in mystery for years and often thought of as a dark art, SEO is now one of the most reliable ways to improve the ranking of your website in what is now a very busy space.

We see SEO as a part of the marketing tools you need to use to get traffic to your website. True, it’s a medium to long term strategy and we may need to use other tools strategically to gain early traction, especially for a brand new website. But SEO will enhance that work and help deliver a much better return on investment (ROI).

However, optimising your website is no longer an option, it’s a must do! Let’s get one thing straight, we will NEVER promise you page 1 position 1 on a Google search for everything you do, every day. If anyone is offering this to you, they are fibbing, and you will just be wasting your money.

What we do offer is an honest and open service with packages that will ensure your website ranks as high as possible. We work with you to understand your needs and ensure all your marketing works together so we can see all the results.

Google Search Ranking Page

But what is SEO?

It’s a method of ensuring your website pages are ranked as high as possible in a search. This is because search is a primary method of discovering your content online. If you sell Handmade Biscuits near Me, you want people who search for handmade biscuits to find you. Now there are lots of people out there selling handmade biscuits. So, you need to work hard to remain visible. SEO will help do this for you.

To ensure you meet the needs of the search engines such as Google, we need to achieve 3 basic things.

• Trust
• Authority
• Relevance

But the search engines update their algorithms daily, so you need to ensure your website can match this. Site speed, mobile first approach, website architecture and fresh content are all ways of doing this.

Where to start!

 

Click here for a FREE no obligation SEO Report or call the Colour It In team if you want to discuss the best solutions for getting your web pages ranked higher.

Colour It In Ltd

13 Canal Wharf, Bondgate Green

Ripon North Yorkshire HG4 1AQ

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