If you’re thinking about investing in a website for your business, it’s likely you understand how important an online presence is.
Perhaps you already have a website that looks amazing and says everything you want to say about your business. The problem is, you don’t seem to be getting any customers through it.
Whether you have a website or are planning one, have you thought about how to make sure you get found online?
It’s time to seriously consider SEO!
What is SEO?
SEO stands for Search Engine Optimisation and is a vital part of marketing your website effectively. SEO helps to increase the amount of organic traffic to your website by making sure it is visible to people searching online for your product or service. The way it does this is to ensure that your website fulfils a range of criteria used by search engines such as Google to determine whether to show people your website on their results page.
Why bother with SEO?
You’re missing a massive trick if you have a fantastic website but aren’t making sure it is found online by your prospective and existing customers. Data shows that around 75% of people never scroll past the first page of search engine results (SERPs), while the first five organic results on Google account for nearly 68% of all clicks.
So it’s vital to use SEO to optimise your online presence, help you rank as high as possible on the results pages and ensure you don’t waste the investment you’ve made in your website.
But isn’t SEO time consuming and expensive?
It can be! Getting your SEO right can require a level of knowledge and skill. It also needs regular attention to keep up with the constant changes to search engines’ algorithms. There are some things you can do yourself to optimise your website. Others take a little more time and expertise and are often undertaken by an SEO specialist.
Simple things you can do to get found online
Let’s start with some of the easier things you can do to optimise your website.
- Write eye-catching and accurate title tags and meta descriptions on your website pages including your blogs that appeal to your target audience
- Optimise your HTML heading tags (H1, H2 etc)
- Add relevant alt text to all images
- Keep your URLs clean and short
- Include links to other pages, both from your own website and external sites
- Identify your audience and keep them in mind in everything you do
Other things you can do to get found online
There are other things you can do that take a little bit more time, effort and skill, and may be worth outsourcing to an SEO or content expert.
- Choose keywords and phrases that you want your website to be found for. Finding and using the right keywords requires a fair bit of time and effort, but it can reap huge rewards. You can use them (but don’t over-use them) across your website content, URLs, blog pages, title tags and meta descriptions, HTML heading tags and image alt tags to underline to the search engines the key things you want to rank for.
- Create high-quality, engaging and shareable content designed to appeal to your target audience by answering their questions or fulfilling a need.
- This is a fantastic way of improving your website’s visibility. With 93% of customers reading online reviews before buying a product, reviews are hugely important in managing your reputation. They also lead to better rankings on Google, which not only looks at the average rating for your business but also other things such as the number of reviews, keywords in the comments and whether you respond. So why not make a start and encourage your existing customers to leave a review of your business on key platforms.
- Search engines (and people) look for consistent information about your business, so make sure your company information (including company name, address, email, opening hours and business category) is accurately listed across all the relevant directories and sites, including voice search, maps, sat nav and social media.
- Ensure the technical aspects of your website are optimised. This is vital in helping search engines make sense of your website content and alerting them to your website’s authenticity, relevance and value. It also gives your visitors a great user experience. Technical SEO covers the maintenance of your website such as updating indexes, submitting site maps, and fixing page errors, bugs and backlinks. It also includes keeping on top of your keywords and ensuring they remain relevant to your business and your audience.
Our team can help you get found online
We recognise how difficult it can be to find the time and money to ensure your website’s SEO is done properly. And being the nice bunch that we are, we wanted to do something to help.
Using our SEO knowledge, expertise and specialist tools, our team at Colour It In have created a new SEO service that is both effective and cost-efficient. It’s a great start for any business owner who is serious about marketing their website more efficiently.
Affordable SEO for your website
Our new monthly SEO Fundamentals package offers an affordable way of making sure your website is working for you. It covers three things that we believe are vital to helping you get found online.
- Listings
- Reviews
- Technical SEO
How does our SEO Fundamentals work?
Our team will regularly monitor the performance of your website according to the three fundamentals laid out above. We’ll analyse the data and report back to you in an easy-to-understand way. We’ll also highlight areas for improvement and take action on your website to address these.
Find out more
Call Mark on 01765 570 072 to find out more about our SEO Fundamentals package.