Have you ever heard of marketing? I imagine you have. Perhaps you’re familiar with creative marketing or content marketing. Or maybe your only experience in it comes from posting something on Facebook.
However, something that’s not as widely understood is visual marketing. This approach is useful for spreading messages that may be hard to get across using just text.
So, what is visual marketing? Here are some of the most common examples.
By breaking up text with some images, people are much more likely to finish reading what you’ve written. Articles with an image get 94% more views than those that do not.
Attention spans are shorter than ever, so content presented in big blocks of text is very off-putting.
Images are useful because they:
– Are memorable
– Communicate faster
– Capture attention better than words
Thanks to faster internet speeds, you can now rely on videos to communicate with your audience.
Content marketing in the form of videos can help you show your product, explain your service, and even add a human touch with interviews.
Videos are brilliant for keeping people interested. One study showed that including a video on a landing page increased conversions by 80%.
Read more on how to use videos to increase your conversion rate.
An infographic is a visual representation of a subject made up of images, charts, and minimal text. They use striking, engaging visuals to communicate information quickly and clearly.
Since infographics hit the graphic design scene, they’ve become a popular form of communication in classrooms, offices, and across the web.
For the full benefits of infographics, the layout and design must be as powerful as possible. Your designer must combine the right colours, shapes, and fonts to convey your information.
Entire landing pages, or parts of website design, can be made up of images, videos and infographics. Visit Colour It In for specialist web design services to help make your web design more engaging and effective.