Monk Park Farm has recently come under new ownership and required a full agency service approach as the business looked to refresh its offering. The new owners were ambitious in their planning to breathe new life into the park and, along with their management team, were very hands-on in working together even during the pandemic to ensure they were ready to meet any possible opening date allowed by the relaxation of Covid restrictions.
Because it was a new venture and there was uncertainty around the pandemic, excellent levels of communication were required between ourselves and our client. We needed an understanding of our client’s needs and as well as the flexibility to ensure we could adapt if opening dates changed.
Our approach – as always – was to keep things simple! The creative process is subjective, therefore to ask questions is imperative if you want to produce something the whole team can agree on. When we design a logo, we know it must be used in several ways, and our in-depth knowledge of print processes and digital marketing application help us to ensure the logo and digital assets work. Get this wrong and a client could be faced with expensive print costs. We know this all too well when we have been given a file to reproduce, only to find it’s not print ready or compatible with the process requested. This is frustrating and causes delay, and that’s why our clients always receive an assets file at the end of the design process. This is theirs to keep and is transferred to their copyright, so they have full control of their brand.
So, what does teamwork look like in reality? The first task was to try and give the park a lift in image and ensure the management team on site had everything they required to start building up the anticipation to re-opening.
The result: Successful opening, high demand for tickets which tested the website, and great feedback from visitors.