The emergence of Covid-19 has thrown many businesses into a state of uncertainty, as people across the globe have been forced to adjust to the new normal. More people have been working virtually during country-wide lockdowns, changing the way we market products and services.
Staying connected has become more important than ever and it’s time for your business to take advantage. With people spending more and more time online, it’s a good opportunity to re-evaluate your marketing strategy and invest in digital techniques by using a digital marketing agency. Both SEO and social media marketing help keep your brand in the public eye and are a great way to advertise to your consumer.
Now the second lock down is over and the tiers take over, SEO is a good strategy to incorporate into your business as restrictions mean consumers have more limitations on where and how they can shop. Local SEO has become critical to ensure your business stays visible in your community, as more people are actively looking to offer their support locally.
While SEO is about creating awareness and bringing more traffic to your website, social media marketing is about building and nurturing relationships with your current client base. Social media enables you to engage with your community online, so that you can remain front of mind and build rapport amongst your target audience. This existing social network allows you to promote your products or services to the right people at a click of the finger and can be a very effective marketing tool.
We are one of the best options when it comes to a digital marketing agency in Ripon, so if you’re considering optimising your marketing strategy by employing SEO and social media techniques, get in touch with a member of our team today.