Your 2026 Website Visibility Checklist

A practical guide to getting your business found online

If your website isn’t bringing in consistent enquiries, this checklist will help you identify what’s holding it back and where to focus first. You don’t need to do everything at once. Start with the gaps that matter most.

1. Foundations: Can search engines understand your business?Your homepage clearly states what you do, who you do it for and whereEach core service has its own dedicated pagePage titles and meta descriptions are written for humans, not stuffed with keywordsYour site uses clear headings (H1, H2, H3) in a logical orderYour website loads quickly on mobile and desktopYour site is secure (HTTPS)You have Google Analytics and Google Search Console set up and working

Quick win: If someone lands on your homepage, can they understand your business in 5 seconds or less?

2. Service pages: Are they built to convert, not just rank?For each main service page:It explains the problem you solve, not just the service nameIt clearly states who the service is for (and who it isn’t)It includes a simple explanation of how the process worksIt answers common objections (cost, timescales, outcomes)It includes proof: testimonials, reviews, case studies or logosIt has a clear call to action (enquire, book a call, request a quote)

Quick win: If this page ranked tomorrow, would it actually generate enquiries?

3. Content: Are you answering real questions?You have at least one pillar page for each key service or topicYou publish content that answers genuine customer questionsYour blog posts are linked back to relevant service pagesYour content is written from real experience, not generic adviceArticles include practical detail (examples, pricing ranges, timelines)Content is easy to scan with short paragraphs and clear subheadings

Red flag: If your content could apply to almost any business, it’s probably too vague.

4. Keywords & intent: Are you targeting the right searches?You target commercial intent keywords for your service pagesYou target problem-based keywords in your blog contentYou target comparison and decision keywords where appropriateYou are not relying on one or two high-volume keywordsYour keywords match what your customers actually search for

Tip for 2026: Smaller, more specific searches often convert better than broad ones.

5. Local visibility: Can nearby customers find you?If you serve a local area:Your Google Business Profile is complete and up to dateYou regularly receive and respond to customer reviewsYour business name, address and phone number are consistent onlineYou mention service areas naturally within your website contentYou appear in local map results for your core services

Quick win: Search your service + location. Do you appear anywhere on page one?

6. Trust & credibility: Do you look established and reliable?Your website shows who you are and why you’re qualifiedYou display real testimonials with names or businessesYou show recent activity (blog posts, updates, reviews)Your contact details are easy to findYour site looks professional on mobile

Remember: Trust is a ranking factor and a conversion factor.

7. AI readiness: Are you using it wisely?You use AI to support research, structure and clarityHuman expertise and editing shape the final contentYou avoid mass-produced or duplicated pagesYour content adds insight that AI tools alone cannotYou focus on usefulness, not volume

2026 reality: AI helps you scale effort, but trust comes from human input.

8. Measurement: Are you tracking what matters?You track enquiries, not just trafficYou know which pages generate leadsYou review performance monthly, not yearlyYou improve existing content instead of always creating new pages

Simple rule: If it doesn’t support visibility or leads, it’s not a priority.

What to do next:

If you ticked most boxes You’re on the right path. Focus on depth, quality and consistency.

If you ticked some boxes You likely need clearer priorities and a structured plan.

If you ticked very few boxes Your website probably isn’t aligned with how search works in 2026.

Want a clearer picture? Complete your details below to request a FREE website review and report

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