During the coronavirus pandemic, people have been spending more time at home and are using digital platforms more than ever before. Visual marketing content can have an immediate impact on your target audience, so it’s essential to have a strategy in place to promote your business. Let’s take a look at the key benefits of integrating visual marketing in your business campaign.
According to the Social Science Research Network, 65% of people are visual learners and find it easier to retain information via videos, images and other visual aids rather than written words. Raising brand awareness among your target customers will require high-quality, consistent visual content marketing. Regularly updating your company’s print and online content with dynamic photos, graphics, videos, and other visual aids will attract readers and make your brand more recognisable to potential customers.
Increasing conversion rates
When applied correctly, a quality visual content marketing strategy can help you to increase sales and generate more leads. In fact, research shows that customers are 85% more likely to purchase a brand’s product after watching a video about it. More and more companies are beginning to recognise the importance of an effective visual content marketing strategy to increase conversions, particularly on landing pages, so it’s important to take action and work with a visual marketing expert to get started on your strategy.
When deciding where to put your website on a search engine results page, search engines will not only analyse your written content but will take a look at your visual content too. Image tags and alt-text are an essential part of visual SEO, so it’s important to optimise your images and videos by adding relevant keywords to the file name. The most important thing to remember when adding keywords is to ensure that you are writing them for your audience rather than the search engine.