We live in a digital world, which means your website’s design isn’t just a place to display information — it’s a key part of your content marketing strategy. Haven’t updated your web design in a while? Read on for five reasons you should consider investing in a new website…

Every business needs a website

First up, it’s important to recap why a website is so important.

Right now, the internet is the place to shop, with as much as 87% of UK households making online purchases in 2020. Your customers are online, so you should be too. If you don’t already have a website for your business, now is a good time to get one.

And if you do have one? Here are our top 5 reasons to invest in sprucing it up:

1. You want to make a good first impression

For many potential customers, your website is the first thing they’ll see of your business. It must grab attention and represent your brand. Once someone has clicked on your website, you have a very short amount of time to make a good impression. That’s why it’s vital for it to be visually appealing and easy to navigate. If your website isn’t quite up to scratch, that potential customer might just move on.

Think of it like a storefront — when your shop signage is the first thing a potential customer sees, it should be enticing, not off-putting. An up-to-date website looks professional and helps build trust.

2. It’s important to change with the times

Web design has changed tremendously over the years — just look at Netflix’s homepage from 2003! What was mind-blowing 10 years ago looks outdated to our modern eyes, which makes it essential to keep up with the standards of the day.

An out-of-date website will look cheap and might even ring some alarm bells in the minds of scam-wary customers. Modern web design shows customers that you’re trustworthy and forward-thinking. If you haven’t updated your website in a while, it could be time for a shake-up.

3. You need to reach mobile users

If you haven’t invested in making your website mobile-friendly, now’s the time. 58% of all Google searches occur on mobile devices, making a mobile-unfriendly website a huge blind spot in your marketing strategy. Fast load times and a layout optimised for mobile devices are essential. If your website has sections that aren’t usable on mobile, mobile users will go elsewhere.

4. It can improve SEO

Organic search (as opposed to paid advertising) makes up 53.5% of web traffic, which means your website’s SEO is more important than ever. SERP (search engine results page) rankings are a constantly evolving world, so you need to stay on top of your copy to keep driving traffic towards your website.

If your copy isn’t optimised, it might be time to enlist the help of a professional to keep those clicks coming in. Improving your website’s SEO leads to more organic traffic and more conversations. Don’t miss out!

5. It will keep you ahead of the competition

We all know how necessary a website is for a business, which means your competitors in your niche also know that. If a user doesn’t like your website, chances are, they’ll go looking for another business. A high-quality website made to your specifications will help you stand out and build your brand.

And you’re not just working against humans to stand out — you’re working against machines. If your website isn’t as well optimised as your competitors’, then search algorithms will prioritise alternative websites. This makes a good website essential to standing out from the crowd.

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Looking for web design services?

At Colour It In, we’ve been offering web design services and content marketing for over a decade, so you can be sure we’ve had to adapt to new trends, technology, and algorithm changes.

If your website needs a spring clean or you haven’t set one up yet, why not get in touch?