Designing the perfect brochure for your company can be a difficult task. As design, branding, and visual marketing specialists, we’ve compiled a few things to think about as you create your next company brochure. Whether you’ll be outsourcing your print marketing or handling things in-house, these tips will help you devise an outline for an eye-catching brochure.
Let’s get started…
What is the goal of the brochure?
Firstly, making a standout brochure starts with a goal. If you’re creating a company brochure, you probably have a reason for needing one. What will your brochure aim to do?
Is it purely informational? Does it aim to give specific knowledge to your customers? If so, your priority will be on including accurate, useful content and high-quality copywriting.
On the other hand, it might be promotional and aim to increase sales. If this is the case, you’ll want it to beautifully represent your company or showcase your product or services clearly and effectively. Nailing your branding and visual marketing will be even more important in this instance, as your brochure might be the first impression someone gets of your brand.
Define your target reader
This leads us to our next point. Who will be reading your brochure? Will it be existing customers or potential new ones? What will they want and need to know about your business? Think about what will be eye-catching to your target audience and cater to their needs. If you’re appealing to new or potential customers, you might want to hire a graphic designer to make a sleek, sophisticated brochure that you can confidently use as part of your visual marketing materials.
Make it an extension of your brand
Once you’ve brainstormed around your brochure’s purpose and your target reader, you can focus on the aesthetics of your brochure.
Though you’ll want your brochure to be bold, inviting, and draw customers in, you also want it to be an accurate representation of your business. There’s no point using bright colours and a huge font in the hope that someone might pick your brochure up if it isn’t acting as an extension of your brand. Cohesive marketing materials will help your company seem professional, reputable, and consistent.
A professional graphic designer will be able to incorporate important parts of your branding (like your logo, font, and colour scheme) into your brochure. You might want to consider reaching out to a creative company, like us here at Colour It In, if you’re set on achieving the best possible result. With years of design and branding experience, we have the technical expertise and eye for detail required to make top-notch visual marketing materials.
Quality is everything
If you want to show that you’re a quality brand, your brochure needs to be high quality, too. Keep an eye out for errors in your formatting, branding, informational content, grammar and spelling, and statistics. You can have the most eye-catching brochure in the world, but if someone spots an error, they’ll be quick to put it down. If you’re planning on using your brochure for a long time or distributing it widely, quality checking is crucial.
Show it to a few different people in your company and listen to their suggestions. Have they highlighted any out-of-date information or spotted some typos or poor wording? If your brochure is information dense, prepare to go through a couple of revisions before finalising it for print.
For more design and visual marketing tips, check out our blog.
And if you’d like some more advice on using graphic design to make an effective, professional brochure, please feel free to reach out to us today.