The Colour It In News Blog
What Is Usability in Web Design?
Any business worth its salt has a website; the key way to advertise its products and services and give your audience an idea of who you are. Usability is often neglected when building and designing a website, so what is usability in web design, and why should you...
Why is Content Marketing Important?
Content marketing differs from traditional marketing in many ways, but the most important is that it is far more effective; these days simply hanging up a poster and hoping for customers to pick up the phone is not a competitive strategy. This is where proper content...
Social Media vs SEO – Which Digital Marketing Strategy is Best for My Business?
The emergence of Covid-19 has thrown many businesses into a state of uncertainty, as people across the globe have been forced to adjust to the new normal. More people have been working virtually during country-wide lockdowns, changing the way we market products and...
HOW TO MAKE YOUR BUSINESS RESILIENT
The key to facing tough times in business is to build resilience. Looking at what you do and how you do it then matching this to the needs of your customers is a vital part of running any business. NOW more than ever, the need to adapt your business is essential if...
3 reasons why you need to update your website before this year ends
2021 will bring big changes for anyone running a website, as search engines, especially Google, plan to make page experience a pivotal factor in ranking algorithms. Here are 3 reasons why working with a website design company and updating your website before this year...
What does the future looks like and what makes us click.
Courtesy of our Partners at Nettl approx. 8 minute read Ever had a question on your mind, no matter how trivial, and you just need to find the answer to it? You could be working on an important assignment, enjoying dinner with a hot date, or lying in bed mulling it...
Marketing… What Changed?
In todays interconnected world every business has to fight for visibility if they want to attract customers. The internet has been a game changer, we all know this but Covid-19 has brought forward the development of selling online by 4 to 6 years according to John...
Promotional Products… the very essence of promoting your Brand.
The last few months have seen a flurry of new ways to promote who you are and what you do. The strangest of these are SOCKS… yes, today you can have your company logo printed on a pair of socks! But is it really that strange to have a logo on socks - Nike do it! How...
Is E-commerce important?
The effect on business due to Covid has been immense no matter what sector you are in. But the levels of resilience have been truly inspiring and many businesses have done so much to align themselves with the needs of their customers. Some have even found a whole new...
Benefits of effective Digital Marketing to seasonal service
Hitting The Right People At The Right Time: A visual marketing agency can help you target the right personalities with the right information at the right time. That last part is vital to seasonal services. A well planned digital marketing campaign will be able to...
How digital marketing can help your business during the pandemic
Getting You In Front Of Your Ideal Audience: With more people spending time at home, whether that’s working, taking care of children or shielding for their health, you can expect more people online. This is a great opportunity to get your business in front of your...
How can a website help your business succeed?
More and more consumers and clients are conducting their research online when choosing a product or service. For example, studies show that 70-80% of people research a company online before visiting a small business or making a purchase with them. This makes it all...
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