The Colour It In News Blog

An attractive website is key to boosting customer clicks, but even the most inviting website is useless if the page itself lacks quality copy. Essentially, web copy is the term given to describe the words on your website.  Creative content marketing engages customers...

We live in a digital world, which means your website’s design isn’t just a place to display information — it’s a key part of your content marketing strategy. Haven’t updated your web design in a while? Read on for five reasons you should consider investing in a new...

Designing the perfect brochure for your company can be a difficult task. As design, branding, and visual marketing specialists, we’ve compiled a few things to think about as you create your next company brochure. Whether you’ll be outsourcing your print marketing or...

When you think of Cadbury, you think of that deep, rich purple. Colour is a key part of branding because it builds associations in the minds of customers. Association means recognition, and recognition means trustworthiness. Up to 90% of a customer’s initial...

Banners and signs are a fantastic way to get your business noticed. A bold layout, clear text and striking colours can all do the heavy lifting for your brand’s message. But making sure your business signage stands out from the competition doesn't happen by luck....

approx. 6-minute read Google Algorithm Updates Did you hear that?... Sounded like a rumble in the rankings. That could be because Google recently announced a major update, or rather a series of updates, to their broad core algorithm. We have been keeping you updated...

Do you need to make your website mobile responsive? It’s actually been a whole five years since mobile internet usage passed computer usage for the first time - so it’s definitely time to start offering your customers an exceptional mobile experience. Here’s why you...

There's no doubt that graphic design is an invaluable tool that improves how you communicate with your audience. It can help you present your ideas in a way that's effective as well as beautiful. The use of high-quality graphic design in your website design or...

Have you ever heard of marketing? I imagine you have. Perhaps you're familiar with creative marketing or content marketing. Or maybe your only experience in it comes from posting something on Facebook. However, something that's not as widely understood is visual...