The Colour It In News Blog

Highly effective habits They say you are what you eat. However, in business, you are what you repeat. That’s because our success is determined by our habits. “We are what we repeatedly do” (Not Aristotle). Our activity today not only has the potential to deliver...

If you're thinking about investing in a website for your business, it's likely you understand how important an online presence is. Perhaps you already have a website that looks amazing and says everything you want to say about your business. The problem is, you don’t...

Your brand identity is about so much more than your logo. It's the sum of your values and communication. And it's about how you want your customers to respond and feel when interacting with your business. Branding gives your business an instantly memorable...

Over the past 10 years, the marketing world has changed dramatically, and this change is not slowing down anytime soon. Many businesses are taking advantage of these changes by using technology to market their products and services in new and creative ways, but even...

The most famous marketing campaigns are etched in the public consciousness and are fantastic examples of what you can achieve with big bucks and the world’s most creative minds at your disposal. But how about if your business – and budget – is a little more modest? Do...

You may have heard that SEO can help to transform your business, but what does that really mean? In this blog post, we'll explore how help from an SEO agency can help to improve your website, attract more visitors, and generate leads and sales for your business. What...

Great copywriting combines art and science, creative flair, and mastery of SEO. It's the key to creating compelling content that builds trust and authority for your website. But getting it right can be challenging. Want to get started with content marketing? Here are...

If you have a website, chances are you have a blog page. Blogs are a standard component of most websites, and for good reason. They are a great way to keep your website content fresh, add relevance and authority, and increase engagement and trust among your customers....

An attractive website is key to boosting customer clicks, but even the most inviting website is useless if the page itself lacks quality copy. Essentially, web copy is the term given to describe the words on your website.  Creative content marketing engages customers...

We live in a digital world, which means your website’s design isn’t just a place to display information — it’s a key part of your content marketing strategy. Haven’t updated your web design in a while? Read on for five reasons you should consider investing in a new...

Designing the perfect brochure for your company can be a difficult task. As design, branding, and visual marketing specialists, we’ve compiled a few things to think about as you create your next company brochure. Whether you’ll be outsourcing your print marketing or...

When you think of Cadbury, you think of that deep, rich purple. Colour is a key part of branding because it builds associations in the minds of customers. Association means recognition, and recognition means trustworthiness. Up to 90% of a customer’s initial...