The Colour It In News Blog
Mocha Mousse – Chocolate Lovers, this is your Year!
For 2025, the Pantone Colour Institute selects… “ PANTONE 17-1230 Mocha Mousse , a warming, brown hue imbued with richness.” The Power of Colour: How Mocha Mousse Can Shape Your Brand Identity in 2025 Every year, the Pantone Colour…
Is it worth writing social media posts and tagging other businesses, groups or organisations?
We have been asked this question 3 times in the last week, so we thought we would share some hints and tips with you as well as show you a real-life example. Writing the perfect social media post and tagging your suppliers effectively requires a…
Serious About Brand? Serious About SEO? Then Get Serious About Backlinks… NOW!
It’s a question we hear a lot… Are Backlinks an important part of your overall SEO Strategy? Yes, Backlinks are an important part of an overall SEO (Search Engine Optimisation) strategy. Grab a cuppa and settle in for a 14-minute read… Here’s…
How Important are Online Reviews for a Small Business?
Online reviews are incredibly important for small businesses, (in fact, all businesses) for several reasons but will they really make any difference in the end? It’s an interesting question and the answer will have changed over the years as Reviews…
If you own a website, take a look at this
Is your Website in the Crosshairs? What are we talking about… Google is looking at your website and as part of the recent Core Algorithm update in March 2024, they are only looking to rank the very best websites in a search. If you have…
The Plague Filling Your Inbox!
Marketing emails are nothing new but the sheer volume of junk promising you instant ranking results are worrying. My thoughts on unsolicited emails promising top Google search rankings are that they should be treated with extreme caution….
Tell the story of your business
How do you get the story about your Business out there and what makes it engaging to the reader? Every business has a story waiting to be told, but making it engaging is key. Here are some tips to turn your business story into a captivating…
It’s All About Price, Isn’t It?
Do Businesses still Value Service as part of the Purchase Process or is it All About Price? Simple Answer – Yes. Businesses still value service as part of the purchase process, and it’s not just about price. While price remains a significant…
Is Having a Business Niche a Good Thing?
As marketing professionals, we LOVE a Business Niche… In most cases, having a business niche is a good thing. But reliance on that niche alone can affect the growth of your business. Let’s look at this in a little more detail. As we said Niche’s…
Why is it Important to Take Care of your Website?
Taking care of your business website is crucial for several reasons, impacting everything from brand image and user experience, to security and search engine ranking. Here are some key points to consider: Brand Image and Credibility: First…
Is Buying Print Online a Good Idea For My Business?
Yes, buying print online from a reputable company like Colour It In can be a good idea for your business, especially if you are considering the following factors: Convenience: Online printing companies offer a convenient way to order print from the…
How Can A Marketing Consultant Improve My Business?
A Marketing Consultant can bring a lot to the table when it comes to enhancing your business. Here are several ways they can help: Strategy Development: Consultants can analyse your business, market trends, and competitors to create a…