Content marketing differs from traditional marketing in many ways, but the most important is that it is far more effective; these days simply hanging up a poster and hoping for customers to pick up the phone is not a competitive strategy.
This is where proper content marketing makes all the difference.
Read on to find out just why content marketing is so important and what a professional content marketing agency can do for you.
What is Content Marketing?
Content marketing is a creative marketing strategy that encourages customers to come to you. Creating valuable, relevant and consistent content drives up consumer interest and means that they will approach you instead of you chasing them.
This content can come in many forms, commonly educational videos or infographics. They work by fulfilling a potential customer’s need for information; perhaps they enter a query into a search engine and find a relevant video or article on your company’s website explaining the topic.
This approach not only has the initial effect of increasing traffic to your website, but more subtle benefits as well. Should they find the content helpful, their positive opinion of your business will grow and they might look for more content on your site, increasing the time they spend in contact with more direct marketing and drastically increasing the likelihood that they choose to do business with you.
Content Marketing vs Traditional Marketing
There is still a place for traditional marketing, but with more and more commerce taking place online, content marketing is simply more effective. The environment of the internet is detrimental to traditional marketing in several ways.
The most important is that many consumers are tired of being bombarded by banner ads and popups, and studies have shown that many internet uses simply ignore internet ads instinctively.
Content marketing is the solution to this; by creating useful content you can advertise in a way that is perceived as helpful by the consumer and will have a much more positive reception.
Secondly is the ubiquity of “ad blockers”, which more and more internet users are choosing to use. This software completely nullifies any webpage advertisement, leaving your marketing investment useless.
Content created by your company cannot be blocked this way, and if high quality, will have your pages score more highly with search engine algorithms and be found by more potential customers.
Content marketing is quite simply the future.