The Colour It In News Blog
How Do You Get Your Business Found Online in 2026?
If you feel like you’re doing “all the right things” but your website still isn’t getting found, you’re not alone. Search is changing fast and it’s no longer just about ranking on page one for a handful of keywords. In 2026, the winners will be the businesses that...
PPC Advertising: Quick Win or Costly Shortcut?
Understanding how paid search supports or sabotages long-term digital marketing Pay-Per-Click advertising, also known as PPC, is often sold as a fast and straightforward way to generate leads. Switch it on, set a budget and enquiries appear. For many businesses,...
Does Search Engine Optimisation Actually Work?
“We’ve been doing SEO for months… why haven’t we seen results yet?” This is one of the most common and understandable questions that SEO companies hear from clients. It usually comes from businesses that have already invested time, money and trust, becoming...
Planning Your Marketing for 2026: What UK Businesses Need to Think About Now
The pace of change in marketing shows no signs of slowing. As we head toward 2026, UK businesses are facing a mix of rising costs, shifting consumer behaviour and fast-moving technology. For many, the pressure is not just about growing but about staying visible and...
What Do Colour It In and Clark Kent Have in Common?
You might not see us dashing into a phone box wearing glasses one moment and a cape the next, but here at Colour It In, we’ve definitely got a thing for phone boxes. Our latest project with Ripon BID, Visit Ripon and Visit North Yorkshire saw us transform one of the...
Cutting Through the Noise – A Practical Guide to Digital Marketing for Micro Businesses and SMEs
If you run a micro business or small enterprise, chances are you wear a lot of hats - sales, customer service, accounts, admin… and yes, marketing. Digital marketing has become a must-have for growth, but with so many channels, tactics and tools to choose from, it’s...
If Your Business isn’t already looking at Digital Marketing to promote who you are and what you do… You Need to Start Now!
The Future is Here!At Colour It In, we know 2025 will be a big year for businesses. With the likes of Hospitality Businesses losing their Rate Relief, getting marketing messages out and developing engagement is critical. We also know that Digital Marketing continues...
Mocha Mousse – Chocolate Lovers, this is your Year!
For 2025, the Pantone Colour Institute selects... “PANTONE 17-1230 Mocha Mousse, a warming, brown hue imbued with richness.”The Power of Colour: How Mocha Mousse Can Shape Your Brand Identity in 2025 Every year, the Pantone Colour Institute selects a shade that...
Is it worth writing social media posts and tagging other businesses, groups or organisations?
We have been asked this question 3 times in the last week, so we thought we would share some hints and tips with you as well as show you a real-life example. Writing the perfect social media post and tagging your suppliers effectively requires a mix of creativity,...
Serious About Brand? Serious About SEO? Then Get Serious About Backlinks… NOW!
It’s a question we hear a lot… Are Backlinks an important part of your overall SEO Strategy? Yes, Backlinks are an important part of an overall SEO (Search Engine Optimisation) strategy. Grab a cuppa and settle in for a 14-minute read... Here's why: Improves Search...
How Important are Online Reviews for a Small Business?
Online reviews are incredibly important for small businesses, (in fact, all businesses) for several reasons but will they really make any difference in the end? It’s an interesting question and the answer will have changed over the years as Reviews have fluctuated in...
If you own a website, take a look at this
Is your Website in the Crosshairs? What are we talking about… Google is looking at your website and as part of the recent Core Algorithm update in March 2024, they are only looking to rank the very best websites in a search.If you have looked at your Google...
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