More and more consumers and clients are conducting their research online when choosing a product or service. For example, studies show that 70-80% of people research a company online before visiting a small business or making a purchase with them.
This makes it all the more surprising that an astounding number of business still don’t have a website or invest in their digital marketing.
A professional website designed with not only your branding, but your marketing needs in mind will allow you to reach a wealth of potential customers and convert more leads. An online presence shows the world that your business is a top contender in the market and can provide heaps of useful information about your services.
When combined with effective marketing such as SEO, a website allows you to stand out in crowded markets through ranking highly in the online sphere. By providing another platform through which people can communicate with your customer services, having a website also means that your ratings and customer retention rate is set to improve.
Clearly, the importance of having a slick, well-designed website cannot be overstated. In fact, 75% of users admit to making judgements about a company’s credibility based on their website’s design. This shouldn’t put you off establishing an online presence, however, as making an excellent website that reflects your brand in the best possible light isn’t as daunting as it sounds.
This is where the professionals come in.
By allowing an experienced UK-based creative agency such as Colour It In to build your website, skilfully craft your identity, and develop your business marketing, this exciting online chapter of your business’s journey will be in safe hands.
Just take a look at our case studies – after all, our clients are our best advocates.
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